|
 The success of YouTube has changed the way companies are using the web to market their products.
Some large companies are trying very hard to get their products in front of difficult to reach demographics. Many younger people do not watch News on TV and acquire information in different ways.
Avoid studio expences and get your video shot for you on the Gold Coast. Our web packages start at $499.
Gold Coast Web Video Production
Use the skills of our award winning film maker and audio engineer.
- On location shooting
- Professional editing and transitions
- Audio enhancement and sound effects (audio engineer)
- Creative use of angles and lighting
- Enhanced for YouTube
- Integrated into your website
- Help with marketing and YouTube channel promotion
Prices start at $499 call Phil for more info 07 55320651
$499 Video Production
This package is designed to allow you to get high quality videos for your website without the studio expences. Know up front the costs of the video.
- Up to 2 minutes of finished video (add $99 per minute after that)
- On location shooting up to one hour (one location - add $100 per location)
- Shot in HD video
- Professional editing and transitions using professional software
- Separate professional audio recording (not using camera audio which can be poor)
- Creative use of angles and lighting (lighting and blue screen available)
- Enhanced for YouTube (available on CD or as a separate non YouTube Flash presentation for your website)
- Integrated into your website - Improve rankings in Google
- Help with marketing and YouTube channel promotion
- Conversion and inclusion of other videos into the production
- Detailed plan allowing your input to get the right result
Professional video at an affordable price by a creative team.
Add ons and enhancements -:
- 2 Cameras filming at once (great for interviews and transitions)
- Screen capture (show a computer screen and movement)
- Graphics and animation (stopmotion, cartoon animation, special effects)
- Original soundtracks created by musicians
- Transfer and conversion of existing video on various devices
- Consultation with experienced film producer Steve Gration
Our Team
 Our team now includes Steve Gration (Director Actor Writer Producer) who amongst many endeavours is president of the successful Gold Coast community alliance Save Our Spit. Steve who's play Fairweather Island features above, has a varied artistic resume and most importantly is available to consult on any of our video productions.
Steve makes the difficult seem easy so to have Steve available for our clients allows us to draw on years of creative arts experience 
I (Phil) have assembled a team of very talented video production guys to get a multi-disciplinary approach. Bryce (in the above video) has a natural flair for video, years of experience with Flash (web animation software) and is currently studying to be an audio engineer. (Notice the audio quality of the video above.
Dan is very creative with stop motion and video effects using Apple Mac and the Adobe suite, with over 100 YouTube videos already created. He can code too.
Phil is web developer and leading SEO Gold Coast based. SEO allows your site to be found in Google - Phil has developed content management systems to enhanced your position in Google. University IT lecturer since 2000 - these guys are are actually sons of friends of mine or in Steve's case a friend from Save Our Spit and for quite some time we have been working on producing great value creative video production.
Bryce and Dan are the YouTube generation and have the ability to understand and create code and use audio effectively. They understand the structure behind the interfaces.
In the end a successful web video must have engaging content, good audio, lighting and be the right length for your impatient viewers.
Specialising in web video with a very talented team. Call Phil for more info on 07 55320651.
Capturing Video from your Mobile Phone and putting it on your website
Mobile phones are now quite sophisticated media devices. They use special formats for video (3GP defined by Third Generation Partnership Project (3GPP) ). The big advantage of a mobile phone is its availability. Shoot anything as it happens and put it on your website.
We used 3GP converted to a Flash Video (same format as YouTube) for the Gold Coast Health and Fitness site.
What about sound?
Interestingly the sound was recorded separately using the AMR format on the same phone (Samsung F480). This can be converted to mp3 and added to the video.
Flash developers know FLV is the best format for websites that are not setup for streaming. Adding video and audio to our Content Management System is available.
Another example we said to Scott of Crema Main Beach we can put a quick video of you via my phone check the results Best Coffee Gold Coast
which is using the same CMS as the Gold Coast Health and Fitness site. We know the video is not going to win quality awards but it can be used effectively to get a message across and make a site more interesting.
Yellow Pages vs a Website Annual Costs
A $17,000 pa Yellow Pages ad compared to a new website costing $10,000 with $1,000 pa maintenance costs.
The difference over 3 years is $39,000.
A $10,000 website could include full Content Management including news articles, photo gallery, audio, video, slide shows, document download management and subscriber email management.
The value of the website if created well and advancing in Search Engines would be substantially higher than the original outlay.
Note - some industries are very responsive to websites and others are not - which is yours?
Advertising your video using YouTube
YouTube (2009) utilises two advertising services, "Brand Channels" and "Self-Service Advertising", in its advertising-supported revenue model.
A YouTube account is called a "channel". A "Brand Channel" is a customisable YouTube channel that companies can purchase and use it to promote their products or services to an audience within YouTube. "Brand Channels" may be customised with text, images, animation and videos. Currently, there are over 3000 brand channels on YouTube (YouTube 2009).
The other advertising service used by YouTube is "Self-Service Advertising". The user can utilise this service with or without using video for their advertising. The service is cost-per-click (CPC).
Advertisers can use "Self-Service Advertising" with video to promote a video, or a YouTube channel. The advertiser specifies keywords that are associated with the content of a video, or of their channel. When YouTube users search for something on YouTube using those keywords, the video or channel appears in the search results.
For YouTube’s non-video "Self-Service Advertising", the advertiser can opt for contextual or placement targeting.
Contextual targeting uses Google AdWords to display advertisements on pages with content that is associated with the advertisement. AdWords (2009) is Google's CPC advertising service. Using AdWords, the advertiser specifies keywords that are associated with their advertisement. AdWords then finds pages on YouTube that utilise those keywords (it also looks at the frequency of those words, font sizes and word placement) and displays the advertisement on those pages.
For placement targeting, the advertiser manually selects sites on which they’d like their advertisements to appear.
written by Alice Everard
|
