Video Marketing Gold Coast

search engine optimisation

home

video marketing

web marketing

Search Engine Optimisation

Organic Search Results

Organic results are non paid results. At the top of the organic search on a specific term is the best place to be.

Sponsored Links - Pay per click

Sponsored links are where a website pays to be placed. You can start a Google adwords campaign where you can set amounts you are willing to pay for certain keywords.

There is skill in running these campaigns because essentially Google likes to get quality results for its browsers and will rate your link in different ways.

Click Fraud

The bidding for keywords can be expensive. There are plenty of examples where the price of a click cannot possibly be recovered by visitors to a site. Competitors may have a strategy of gaining exposure at any cost using investor funds. If this is the case it is best to avoid competing with "unlimited funds".
Unscrupulous competitors will click on the advertisements of others - the only winner here is Google.

SEO skills

Not all websites are created equal. The skills required to create a website include:-

• Graphic Design
• Marketing
• HTML
• Web Programming (PHP, JSP, JavaScript etc.)
• Video and animation
• Copy creation
• Secure payment processing
• Database design
• Search Engine Optimisation

Good SEO skills ensure your site is found on the internet. Odds are most web developers will not be experts in all of these fields but one of the most important is Search Engine Optimisation.
Search Engine Optimisation specialsts can determine how your site would go against competitors and advise on whether you stand a realistic chance of getting to a prime above the fold position for your keywords.

About the author

Philip J Hoile current lectures at Griffith University in e-business advanced e-business and e-commerce. A web developer since 1996 specialising in programming Content Management Systems and combining Java, JavaScript HTML, XML, databases and Flash into sites for existing clients.
My interest in marketing stems from a desire to improve client outcomes. Email