Create the right video for the right audience
3 steps to improving your site content
Where does video fit within your brand?
Researching your intended audience.
Getting views of your video.
How can video fit in to your content strategy?
Distilled produce this interesting Content Matrix graphic.
When brainstorming digital content ideas, think of the different functions your video content might have-:
Are there holes in your existing content? Have you fully researched your unique selling point (USP)?
Do you need to create an emotional response or will it appeal to rational viewers?
How are you going to measure the success of your video?Web Content Strategy
The Creative Process
Knowing your potential audience requires research. What is relevant to them? What are the demographics of your intended audience?
Relevancy is key to engagement. We examine techniques like generating personnas across the conversion funnel.The Creative Process
Its a numbers game. Useful metrics to demonstrate ROI of your video project.Measuring Success
Planning Your Video
Think creatively, Incubate ideas, Brainstorm with others, Find ideas that stick because Nobody has as much insight into your business as you.
Refine Your Idea
Put yourself into your viewers shoes. What motivates them? What is your point of difference? Is there a gap in thier knowledge?
Document Your Idea
Download our Video Planning Guide. Go back and check if you are happy with your plan
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