Aligning SEO with your marketing efforts
Creating a powerful well researched video can also fit into your SEO marketing.
We often see traditional marketing say "search for" as a way of quickly finding a product online.
It is best to ensure search for actually goes to the intended target.
Case Study
The international air conditioning company had expensive celebrity advertising during the cricket. However they were not #1 on their own brand name, on the most obvious search. Yet being number 1 on your brand name is very easy it terms of SEO.