Content Strategy
Audience Research
Creating relevant content for your audience requires research.
- Start with problems before solutions
- Create Personas of potential clients
- Identify buying process stages
- Brainstorm various ideas
Do you need to create an emotional response or will it appeal to rational viewers?
Web Content Strategy
Planning your video
Get Started
- Think creatively
- Incubate ideas
- Brainstorm with others
- Find ideas that stick
- Nobody has as much insight into your business as you
Refine Your Idea
- Put yourself into your customers shoes
- What motivates them
- What is your point of difference?
- Is there a gap in thier knowledge?
Document Your Idea
- Download our Video Planning Guide
- Go back and check if you are happy with your plan