Distilled Content Matrix

Content Strategy

Audience Research

Creating relevant content for your audience requires research.

  • Start with problems before solutions
  • Create Personas of potential clients
  • Identify buying process stages
  • Brainstorm various ideas

Do you need to create an emotional response or will it appeal to rational viewers?

Web Content Strategy
Planning Video
Download our Video Planning Guide

Planning your video


Get Started

  • Think creatively
  • Incubate ideas
  • Brainstorm with others
  • Find ideas that stick
  • Nobody has as much insight into your business as you

Refine Your Idea

  • Put yourself into your customers shoes
  • What motivates them
  • What is your point of difference?
  • Is there a gap in thier knowledge?

Document Your Idea