For JT electrical Contractors - What is the Greenhouse effect?
Explainer Videos
Explainer videos are web videos used to help explain or sell an idea or product. The emphasis is on a visual explanation of something to educate, inform or sell.
They can include video or motion graphics or a combination of both.
One of the most compelling reasons to use an explainer video is that not everyone can do it well and people are generally very good judges of what makes a good video.
- Good Script
- Keep it short
- Solve something
- Market to the habits of people - understand how people think
- Entertain - targeted to the intended audience
- Quality audio - we are used to cinema productions
- Call to action
A compelling narrative can elevate a simple idea into something memorable, relatable, and powerful. So, the question becomes: How can you infuse your video with a story that resonates and sparks a strong connection to inspire people to share it?
Arthur Millers' theory that people can remember +- 5 things also applies to video production - by keeping things short your message has a better chance of being remembered
Marketers have been using psychology for some time many ways of engaging people is to ask them a question they feel compelled to answer or solve something for them.
TV commercials will often use surprise to grab your attention and stand out from the population that will see 1000's of ads in a day.
We are creatures of habit.
We are creatures of habit.
We need to engage the audience, whether it is for fun or a serious message
Audio is often the first noticeable thing an audience will pick up as being of poor quality. Getting good audio requires good equipment and software to enhance the sound.
Web marketers know a good call to action form will produce good results. Videos should use the same techniques making people compelled to act.