The core elements of an effective markeing strategy.
- Research the market for opportunities
- Segment the market
- Positioning the product or service
- Marketing mix
Research the market
This is critical because a mistake here means everything you do afterwards is wasted or ineffective. The question is though, how to research? Experience in any industry counts.
Segment the market
Refers to beaking your target market into groups.
Positioning the product
A "product for people working from home looking to work more efficiently". Or a product for those wanting a better quality...
Marketing Mix - 4Ps
The 4 Ps refer to Product, Price, Placement and Promotion.
7Ps of Marketing
The Queensland Government list 7Ps of marketing.
Our 4Ps above plus-:
- Physical evidence
Marketing Strategy Workflow