Blog Post

An Effective Marketing Strategy

The core elements of an effective markeing strategy.

Core Elements
  • Research the market for opportunities
  • Segment the market
  • Positioning the product or service
  • Marketing mix

Research the market

This is critical because a mistake here means everything you do afterwards is wasted or ineffective. The question is though, how to research? Experience in any industry counts.

Segment the market

Refers to beaking your target market into groups.

Positioning the product

A "product for people working from home looking to work more efficiently". Or a product for those wanting a better quality...

Marketing Mix - 4Ps

The 4 Ps refer to Product, Price, Placement and Promotion.

4Ps Of Marketing

7Ps of Marketing

The Queensland Government list 7Ps of marketing.
Our 4Ps above plus-:

  • People
  • Process
  • Physical evidence

Marketing Strategy Workflow

Marketing Strategy Workflow